Aneweconomyisbeingborn.

Connecting mission-driven leaders to the talent, structures, and inner work that grounds the new economy.

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It is not the strongest of the species that survives, but the one most adaptable to change

— Darwin

We believe that growing businesses and financially supporting ourselves needs doing differently.

Because we are at a collective inflection point, with deep economic uncertainty, and AI restructuring the workforce faster than most companies can absorb.

So how do we build careers and businesses in ways that feel meaningful and purposeful, whilst also being financially viable?

The companies of tomorrow aren't the ones with the most headcount or funding.

They're the ones driven by a bigger WHY, with the most adaptable systems and talent, and the nervous system capacity to hold growth without burning out.

Whole Collective supports this growth in a sustainable way.

— Holly Gottlieb, Founder

* a people function for the new world

Ways we work.

Talent + Network01

We know who you need to know.

Fractional and full-time recruiting for mission-driven, values-led companies.

We work with you two ways:

As an embedded fractional recruiter running your hiring process, or by connecting you with fractional operators from our network — across Marketing, Growth, Finance, HR, Ops, Product, Sales, and Engineering.

We don't just fill seats. We understand the problem, what's actually needed, and connect you to the right person to solve it.

Fractional · Full-time · Referral network

More about Recruiting→

Nervous System + Leadership02

AI growth needs nervous system regulation above all.

AI is accelerating everything. The leaders who will thrive are the ones who can stay regulated inside it.

I know this because I had to learn it myself.

What I built through my own excavation of the mind-body connection is a curated network, of highly skilled practitioners and coaches, that we bring in depending on what a company actually needs.

Whether a founder needs to stop making decisions from adrenaline, a leadership team needs to stop fracturing under pressure, or an executive needs to find what's underneath the burnout, we know who to bring in.

1:1 · Leadership teams · Retreats · Cohorts · Executive coaching

More about the Network→

Who we work with

Founders building companies that matter.

People making products that are actually good for the body, mind, and planet. The ones revolutionizing old industries, decentralizing systems, and empowering people.