Yellow wildflowers in a sunlit meadow

A better way to hire.

Fractional talent for mission-aligned companies.

The old hiring structures no longer work.

Upfront fees hurt.

Traditional recruiting costs $15-50k+ upfront, for a hire who could leave within six months.

You don't know until they're in.

An hour-long interview doesn't tell you how someone will actually operate in a role, or show them what the job is really like. Hiring fractionally lets both sides find out first: no long-term contract, no risk.

Needs change fast.

The role you hire for today may not be the role you need in six months. Fractional grows and shifts with you.

I know who you need to know.

Although Holly has 15 years' experience placing leaders and operators for some of the fastest-growing venture-backed companies across the US and Europe, she doesn't just fill seats.

She brings ideas to life, by understanding the deeper WHY, and then bringing founders and talent into the Venn diagram that aligns everyone into their biggest YES.

Whole Collective works with the founders who are birthing solutions. Typically these companies are at Seed - Series A stage, within the wellness and environmental sectors.

We have a trusted network of fractional operators across:

Marketing / Growth · Finance · AI Integration · Ops & GM · Product · Legal · People / HR · Sales / Revenue · Engineering · Go-to-Market · Creative · UX / Design · PR · E-commerce / DTC

Holly Gottlieb speaking on stage

Why fractional?

No upfront recruiting fees

A 15% recruiting margin is added to the monthly talent cost.

No long-term commitment

Flexible monthly agreement that scales up or down with business needs.

No additional employee overheads

Including benefits and tax costs.

Junior through C-level

Individual contributors, functional leads, executives, advisors.

On-site, remote, or offshore

Whatever fits your team and your budget.

Try before you commit

If it's a fit and you want to bring them on full-time, you can. A conversion fee applies.

Who we've worked with.

Patreon logoEAV Partners logoMUD\WTR logoThe Gourmet Animal logoOrfium logoDollar Shave Club logoThe Culture Trip logoSize logoNOCCO logoQuibi logoM&C Saatchi logoRooftop Cinema Club logoSpoon Guru logoQuan logoSecond Home logoOrka logoHours logoTheO Water logoUnreleased logoSpout logo

And what they had to say.

"Holly helped me make my first C-level hire outside of finding my co-founder. She's fun to work with, passionate about what she does, but more importantly, she weaves a bigger why into how she does it. She's a connector who has an eye for team needs and culture dynamics. She's my go-to for hiring VP and above talent."
Shane Heath
Founder, MUD\WTR
"We've worked with Holly several times now and have always had great success in finding the perfect person for the role. She takes the time to learn not just about the role but our company to understand the type of culture and development we promote. In every situation working with Holly, the process has gone incredibly smooth and she was able to source numerous candidates that met both our technical requirements as well as cultural fit. I highly recommend working with Holly across any hire in your organization, regardless of level."
Eric Adams
Founder & CEO, EAV Partners
"Holly came to us via the KINN network, and we found our fractional COO within 10 days of starting working with her. The fractional monthly model makes so much more sense for our business, and so far the talent Holly has brought us has been great. Would highly recommend for any early stage business in growth mode!"
Reuben Vollmer
Founder & CEO, Spoutwater
"She placed six people for us within six months. Having her embedded as part of the team meant she learned how we operate and what we actually needed in each seat, rather than throwing résumés over the wall. The hires have been strong across the board, and the cost was a fraction of what an agency would have run us. For any founder trying to scale a team without losing the plot on culture, Holly is the person I'd point you to without hesitation."
Mike Woods
Founder, OrkaTV
"I cannot recommend Holly enough. Holly is a fantastic recruiter — she gets to know you and the candidates so that she can match you with 1) someone whose experience fits the role well 2) someone who fits with your personality well 3) someone who is interested in growing with your business and staying long-term. It's rare to find a recruiter who is so easy to chat with and just gets what you are looking for. I have worked with her on multiple roles at all levels — from CMO to Sr. Associate. It doesn't matter what the role is — she devotes herself to finding you a good match and sticking with you through the process."
Danielle Silveira Dieringer
Founder, Scrollstop
"Holly has worked with me on several occasions to find and recruit top talent. She takes the time to understand our needs and keeps us informed of her progress every step of the way. Holly has also provided mentorship and coaching to some of our junior team members, helping to shape our People Operations organization and ensure that we are aligned with our core values and mission. She is a highly creative individual who excels at networking and is an asset to any organization."
Guillaume Lelait
US Managing Director, M&C Saatchi Performance

Tell us what you need.

Tell us what you're building and who you're looking for.

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